Friday, December 3, 2010

Do You Shift?: An Anchorwoman Goes Natural!

What is shifting?  According to the authors of  Shifting, Charisse Jones and Kumea Shorter-Gooden explain it as follows:

 "to cope with racial and gender discrimination, African American women have at times altered their speech, appearance, and behavior. They have shifted emotionally as they struggled to feel good about themselves in a hostile world. And often, in myriad ways, they have fought back." 

Do you shift?  Consider  the following questions, posed by the above authors, and see what you think...

 1. Do you ever feel that you are working overtime to put others at ease?
 2. Do you have to leave your true self at the door in order to placate White colleagues?
 3. Do you downplay your abilities or strengths for fear of outshining Black men?
 4. Do you speak one way at the office, another way to your girlfriends?
 5. Is it sometimes a struggle to feel good about your looks?
 6. Are you constantly battling stereotypes?

I think it is very insightful to check out this video of  Naturalistas per the following link: http://www.theybf.com/2010/11/30/news-anchor-goes-natural-ratings-soar .  These beautiful women
decided that N.I.C.E. and concluded that they would not shift in terms of their hair any more. News Anchorwoman, Rochelle Ritchie, of West Palm Beach, Florida, featured in the video above, actually had increased viewer ratings after this N.I.C.E. move.  However, she was not the first broadcaster to take the natural plunge in terms of her decision not to shift, in the mainstream reality.  Tonya Mosley, of Seattle, Washington, depicted below and who is a broadcast reporter, also did the same.  Now there is no doubt that in these cases, N.I.C.E.!  The Natural revolution continues!

Tonya Mosley Then and Now
Rochelle Ritchie Before
Rochelle Ritchie Now

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